Emerging Media Production Trends to Lookout

1. "Nano-Locations", Marketing with a Twist

This amazing trend of video marketing for businesses is termed “nano-locations.” These construct or digitally render small sets that appear far larger visually on screen than they actually are physically.

This phenomenon is exceptionally unique in its cost-effectiveness, aesthetic appeal, and flexibility. For instance, a corporate training video could leverage a nano-location to depict a busy office scene without needing to perform expensive shoots.

For example, a brand might build a futuristic city for a product launch or a cosy café for a storytelling ad. The savings are incredibly significant.

2. Personalized Content: Customed Perfectly

In our present-day world, everything needs to be personalized. Corporate storytelling will undergo a drastic change with the implementation of adaptive content in 2025. 

Whether it's a TV show that shifts based on your viewing history or an ad that changes depending on where you are, this trend is all about making content feel more relevant and engaging, right in the moment.

A global brand could make a product demo video in which the viewer's language and cultural preferences automate the video. This level of personalization increases the relevance of the content and engages the viewer.

3. Cinematic Telling Marketing

The separation between independent films and branded videos is rapidly fading. Every business, regardless of its size, will be attempting to produce cinematic ads in 2025. Budget constraints and remote work structures built around efficient digital tools now allow even small brands to produce Hollywood-level stories.

4. The Rise of Virtual Influencers

Unlike human influencers, virtual influencers can be more accurately manipulated. Considered dolls for a reason, they will take over advertising and show business in 2025.

The influencer marketing market size is expected to reach over $22 billion this year

$22.2 billion, to be exact. That’s more than double the market size in 2020 which was estimated to be $9.7 billion.

A virtual influencer could promote a tech company's latest gadget. These emerging media production trends create limitless opportunities for imagination and guarantee coherent communication.

Software companies also stand to gain, with the market for influencer marketing apps/platforms expected to reach over $270 million in 2025.

One advantage of virtual influencers is that they cost less money. There are no travel or accommodation expenses, and there are no contracts to fulfil.

5. AR and VR

Augmented reality (AR) and virtual reality (VR) technologies are expected to accompany business video production 2025.

Consider the possibility of an employee training program that allows practice in a virtual environment or a product launch that allows customers to see a product in AR.

Research demonstrates that interactive AR/VR videos increase engagement metrics such view time, shares and relevant purchases compared to traditional video.

For example, a real estate business could offer VR virtual property tours, and a travel brand could allow users to AR their way into seeing their favourite destinations from their living room.

6. The Rise of Audio Content

There is currently an upward corporate video trend in using audio-first content as a means of storytelling. While podcasts have set the standard, audio is expected to take the lead in corporate media production in 2025.

Consider a business audio documentary portraying a brand's history. This methodology allows an audience to build an emotional connection to the brand even before hearing the visuals.

In 2025, more companies are likely to invest resources in and devise new ways to implement audio content, ranging from branded podcasts to soundscapes that amplify the leading video content.

7. Micro-Content, Shorter but More Powerful

Short-paced videos have gained popularity on TikTok and Instagram. In 2025, micro-content will take the lead in the top-tier corporate video marketing trends.

For example, a tech company can demonstrate a new feature in a 15-second video. In today's fast-paced world, such videos are likely to attract attention because of their brevity.

Micro content will also be highly shareable. An impressive 10-second advertisement could become viral on social media and gain wide exposure. In 2025, companies will strive to deliver more precise messages that have deeper meanings and strong relationships with their marketing goals.

8. Eco-Friendly Approaches to Media Production

Sustainability will become the focus of corporate media production in 2025. Businesses are likely to incorporate the use of virtual sets and digital backdrops.

According to research, nearly 60% of audiences are more positive towards brands that promote eco-friendliness.

Scenario: A fashion brand, for instance, can demonstrate its sustainable production methods with a video. This helps decrease emissions and assists consumers who care about the planet.

Sustainable production methods also include using energy-efficient appliances and reducing waste during filming. In 2025, more of these brands will be featured in the media, claiming to be sustainable.