Top 10 Ott Advertising Platforms to Watch in 2025
20/02/2025
Let’s say you’re binge-watching your favorite show on a smart TV, scrolling through short clips on your phone, or catching a live sports event on your tablet (no cable, no schedules, just content on demand). This is the reality of OTT (Over-the-Top) streaming, where viewers are in control, and businesses are scrambling to keep up. Traditional TV ads are fading, and brands now need to reach audiences where they actually spend their time: on digital streaming platforms. But with so many OTT advertising platforms out there, how do you choose the right one?
From media giants to niche streaming services, the competition is fierce. It’s fair to say that businesses must not only find an OTT platform that supports high-quality streaming but also one that maximizes ad revenue, engages audiences, and scales with growing demand.
In this guide, we’ll see the top OTT advertising platforms in 2025, breaking down their features, pricing, and best use cases to help you make the right choice.
Top OTT Advertising Platforms to Lookout (Global)
By 2024, competition among OTT advertising platforms had already become fiercer. Each offering its content library, original productions, and various subscription plans that suit various tastes and preferences. From blockbuster movies, must-watch series, or exclusive documentaries, here are 2025's 10 most differentiated OTT platforms!
Here’s a pricing table for the top OTT platforms in February 2025:
As of February 2025, the subscription prices for the listed streaming platforms have undergone several changes. Here's the updated pricing information:
1. Netflix
Global Subscribers: 301.6 million worldwide (as of Q4 2024)
Ad-Supported Plan: Yes (Introduced in 2023)
Unique Feature: AI-driven personalized recommendations
Netflix rules the OTT space and offers a massive global audience. Since launching its ad-supported tier, the platform has become a place for advertisers looking to engage premium viewers.
Why It Stands Out for Advertisers
The ad-supported plan attracts millions of cost-conscious viewers
AI-driven recommendations ensure targeted ad placements
Exclusive Netflix Originals like _Stranger Things_ and _Squid Game_ drive high engagement
Netflix users stream billions of hours of content per week.
2. Amazon Prime Video
Subscribers: 200+ million worldwide
Ad-Supported Plan: Yes (Launched in 2024)
Unique Feature: Integration with Amazon shopping and Alexa
Amazon Prime Video offers more than just entertainment. Its deep integration with Amazon’s e-commerce platform allows advertisers to connect content with shopping experiences.
Why It Stands Out for Advertisers
Amazon’s first-party shopping data allows precise targeting
Ads can drive direct purchases on Amazon
Nearly half of Prime members (46%) make purchases on Amazon at least once a week.
3. Disney+
Subscribers: 153.6 million worldwide (as of Q2 2024)
Ad-Supported Plan: Yes (Launched in 2022)
Unique Feature: Access to Disney, Marvel, Star Wars, and Pixar content
Disney+ is the go-to platform for family-friendly content. So, it’s perfect for advertisers targeting parents and younger audiences.
Why It Stands Out for Advertisers
Offers access to some of the most valuable franchises in entertainment
Ad-supported tier provides a budget-friendly option for viewers
_The release of a new season of The Mandalorian along with Pixar’s film Soul boosted Disney+ subscriptions to 94.9 million_.
4. HBO Max
Subscribers: 110 million worldwide
Ad-Supported Plan: Yes
Unique Feature: Award-winning original content
HBO Max is known for high-quality storytelling and a dedicated audience willing to pay for premium content. The ad-supported tier allows advertisers to tap into this highly engaged viewership.
Why It Stands Out for Advertisers
Viewers spend an average of two hours per session
HBO Max has five of the top ten most-watched streaming shows in history.
5. Hulu
Subscribers: 50+ million (US-focused)
Ad-Supported Plan: Yes
Unique Feature: Offers both live TV and on-demand streaming
Hulu bridges the gap between live TV and on-demand content. It is a strong option for advertisers looking for both real-time engagement and traditional streaming ad placements.
Why It Stands Out for Advertisers
70% of subscribers use the ad-supported plan
Strong focus on current-season TV shows
Premium ad inventory for live sports and major events
Hulu generated $12 billion revenue in 2024.
6. Apple TV+
Subscribers: 40+ million (In 2025, Apple TV is projected to draw approximately 44.1 million viewers).
Ad-Supported Plan: No (Subscription-based only)
Unique Feature: High-end original content from top creators
Apple TV+ does not currently offer an ad-supported tier, but its premium audience and high production values make it a top choice for brand integrations and sponsorships.
Why It Stands Out for Advertisers
Integrated into the Apple ecosystem
Attracts a tech-savvy, high-income audience
Apple TV+ was the first streaming service to win an Oscar for Best Picture (_CODA_)
7. Peacock
Subscribers: 36 million
Ad-Supported Plan: Yes (Free and Paid tiers)
Unique Feature: Offers both live TV and on-demand content
Peacock is a budget-friendly streaming service with multiple ad-supported tiers. So, it's a perfect affordable advertising option.
Why It Stands Out for Advertisers
Free tier attracts millions of ad-supported viewers
Strong mix of sports, movies, and network TV content
NBCUniversal’s deep advertising expertise
Peacock broadcasted all 329 medal events and more than 5,000 hours of coverage throughout the 2024 Paris Olympics.
8. YouTube TV
Subscribers: 8 million
Ad-Supported Plan: Yes
Unique Feature: Cloud DVR and live TV
YouTube TV offers live TV streaming with built-in Google ad-targeting capabilities.
Why It Stands Out for Advertisers
Provides access to 100+ live channels
Offers detailed audience targeting via Google Ads
Popular with millennials and cord-cutters
YouTube TV ranks highest in customer satisfaction among live TV streaming services.
9. ESPN+
Subscribers: 25+ million
Ad-Supported Plan: Yes
Unique Feature: Exclusive sports streaming and original programming
For advertisers targeting sports fans, ESPN+ provides premium ad inventory during live events and sports coverage.
Why It Stands Out for Advertisers
Highly engaged sports audience
Exclusive coverage of major sports leagues
Strong focus on real-time advertising during events
ESPN+ streams over 10,000 live sports events per year.
10. Discovery+
Subscribers: 30+ million
Ad-Supported Plan: Yes
Unique Feature: Specializes in non-fiction content
Discovery+ is a top platform for reality TV, nature documentaries, and true crime series, offering advertisers a niche yet engaged audience.
Why It Stands Out for Advertisers
Strong focus on lifestyle and educational content
Available in multiple languages and regions
Discovery+ features over 55,000 episodes from top networks.
Conclusion
Looking for the best OTT advertising platform for your business? It's important to do some research and compare different options. Make a list of key features you need and check how they match up with what others offer. This way, you can find the best platform for your needs.