How to Choose the Right OTT Video Streaming Service
Mar 18, 2025
OTT streaming offers convenience and variety like never before. However, in Africa, users often struggle with unreliable internet connections, expensive data costs, and a confusing number of streaming options. You sign up for one platform, only to realize your favorite shows are locked behind another paywall. Some services lack local content, while others have hidden fees. This guide cuts through the clutter, helping you compare OTT subscriptions and find the best one for your needs. The African OTT video market is expected to reach a volume of US$5.89 billion by 2029, with user penetration projected to rise from 32.1% in 2025 to 40.0% by 2029.
Understanding OTT Video Streaming Services
OTT video streaming services refer to service that takes place over the internet or via wireless means. They do not need special equipment such as cable or satellite installed in order to operate. Popular platforms like Netflix, Showmax, and Disney+ offer movies, TV shows, and live TV. It is, therefore, important that one finds a career that they are willing to pursue and afford.
The top video streaming platform in Africa in 2024 is MultiChoice’s Showmax, with a 38.7% market share.
Factors to Consider When Choosing an OTT Platform
Content Library
The below given list of OTT platforms includes applications with the largest number of best OTT platforms for movies, shows and episodes offered for streaming. Ensure that such service provides content from within the African region as well as the international market. Firms such as Showmax are recognized for their African movies and series.
Pricing and Affordability
Check and compare different subscription options, as well as test various services to find a free trial. Some of the firms provide cheaper mobile-only tariffs, which can be useful for those who are on a tight budget.
Streaming Quality
If you have a good internet connection, it is also important to make sure that the website has high-quality streaming capabilities. Search for Streaming services with high-definition or even 4K to get a convincing video streaming experience.
Device Compatibility
Select a comparable OTT streaming service that will be compatible with your devices, such as smart TV, smartphone or tablet, among others. Most OTT platforms enable multiple devices since you should double-check.
Live TV Options
If you are keen on watching live sporting events or news, it is advisable to subscribe to the best OTT for live TV. Platforms like DStv Now and YouTube TV offer live-streaming options.
User Experience
When selecting the to-go platform, it is worthwhile to look for ones with an easy-to-navigate interface and individual offers.
Popular OTT Video Streaming Services in Africa
Showmax
Showmax has superior streaming services, which makes it a top choice for Africans. It delivers both locally produced programs and programs of its partners from all over the world. The platform is cheap and compatible with various devices.
Showmax held a 38.7% market share in Africa, translating to approximately 2.1 million subscribers.
Netflix
OTT streaming has received its marching orders, with Netflix being a leading example worldwide. It has an enormous catalogue of movies, series, and documentaries. However, it has some disadvantages, such as being slightly more expensive.
Amazon Prime Video
It is important to note that Amazon Prime Video is proving to be popular in Africa. It also provides a selection of its own, and it exclusively owns the copyrights of the contents provided. It also has relatively low-cost plans and contracts, which also suggest that the platform is very flexible.
As of 2023, it held a 5.6% market share in Africa.
DStv Now
DStv Now is the best invention for people who are keen on live TV. It broadcasts live sports, news, and entertainment events and channels. The service is ideal for customers who prefer the classic TV viewing style.
How to Compare OTT Streaming Services
Write a Preface for Your Preferences
Define the purpose of the OTT platform clearly. Which of the movie streaming services—movies, live TV, or local content—do you like? This will help you limit your choice and make some general judgments about the situation.
Check Subscription Plans
Compare prices and features of different plans in the best OTT for live TV. You have to consider looking for rated offers to cut the quantity you spend on your purchases.
Read Reviews
Read online reviews of platforms to know how it may be working and about its contents.
Test Free Trials
Most OTT applications come with free trials. Some platforms allow users to test the service before engaging with it further; seize this opportunity.
Bottom Line
There is no wrong decision when it comes to picking the best OTT platforms for movies, shows, sports and regional content depending on one’s taste and financial capability. OTT streaming services allow you to choose the most suitable server for the movies, LIVE TV or local programs. Overall, the African OTT market offers different packages for cheap and expensive video streaming services from which customers can choose.